Shopping
THE GO-TO, The Marketplace For Gifts
This gifts marketplace is your go-to destination, with its curation of unique and bespoke presents from designers and artisans all over the world.
When it comes to gifting, it seems not to just be the thought that counts. Research conducted showed that 94% of people look for inspiration when buying a gift and 50% of UK adults dislike at least 1 gift they receive a year.
The gargantuan task of finding the perfect present with a personal touch has too many considerations to contend with - logistics, budget, timeline etc, so no wonder many people end up choosing a candle, socks, gift vouchers or chocolate.
The pressure of giving thoughtful presents that people will actually like is enough to suck the fun out of what is supposed to be a joyous occasion. Personally I only enjoy giving people something I know they really need, rather than endless hours lost to website scrolling to guess what they may like or want. The idea of my gift being re-gifted or put away in a draw puts me off making the initial gesture at all. I want the recipient to really really love my present.
Launched in March last year The Go-To offers a solution for identifying meaningful and unique gifts based on recipients’ lifestyles and interests. Their mission is to provide independent brands and customers with a consolidated online platform. Founded by Victoire Tardy-Joubert (ex-MatchesFashion), the Go-To is filled with ideas which have been curated by expert shoppers.
With another wedding season just around the corner, the Go-To challenges the traditional model by taking the focus away from key trading days, such as Christmas and Valentine’s Day, to create a year round destination.
No generic presents here, in collections such as Tech, Just Because and Personalised.
The gift edits by occasion and personality type are helpful - ‘Athlete’ and 'World Traveller' - and blog content such as the 15 best housewarming presents.
I will be browsing for my friends born at this time of the year.
By Anna Bance
January 2024
The gargantuan task of finding the perfect present with a personal touch has too many considerations to contend with - logistics, budget, timeline etc, so no wonder many people end up choosing a candle, socks, gift vouchers or chocolate.
The pressure of giving thoughtful presents that people will actually like is enough to suck the fun out of what is supposed to be a joyous occasion. Personally I only enjoy giving people something I know they really need, rather than endless hours lost to website scrolling to guess what they may like or want. The idea of my gift being re-gifted or put away in a draw puts me off making the initial gesture at all. I want the recipient to really really love my present.
Launched in March last year The Go-To offers a solution for identifying meaningful and unique gifts based on recipients’ lifestyles and interests. Their mission is to provide independent brands and customers with a consolidated online platform. Founded by Victoire Tardy-Joubert (ex-MatchesFashion), the Go-To is filled with ideas which have been curated by expert shoppers.
With another wedding season just around the corner, the Go-To challenges the traditional model by taking the focus away from key trading days, such as Christmas and Valentine’s Day, to create a year round destination.
No generic presents here, in collections such as Tech, Just Because and Personalised.
The gift edits by occasion and personality type are helpful - ‘Athlete’ and 'World Traveller' - and blog content such as the 15 best housewarming presents.
I will be browsing for my friends born at this time of the year.
By Anna Bance
January 2024
Anna Bance
Contributing Editor
Anna is the co-founder of Girls Meets Dress and a contributing editor to The Guide. She expertly guides us round the most covetable online fashion.
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