Shopping

23 High Street New-Ins That Have Us Hitting Add To Basket

Shop the best of the new AW collections on the high street, from luxe cashmere at H&M to smart tailoring at Jigsaw.

Elevate your style quotient as we unveil the key pieces and statement-making trends that will undoubtedly dominate the streets and storefronts alike. Quiet luxury at Cos, Khaite dupes at H&M, the best basics at Arket and chic Parisian-style jackets at Sezane: we pick out the crème de la crème of the high street new-ins to shop now.

By Lucy Abletshauser
October 2023

H&M

H&M is nailing its cashmere this season, giving us all the Khaite feels, minus the hefty price tag.

Cos

Cos is a firm GWG favourite. If you’re after the quiet luxury look (think The Row) then Cos is the place to go.

Arket

Arket shirts are an absolute staple. Their price point is great and quality, spot on.

Jigsaw

We love Jigsaw and their more tailored pieces rival those of any high-end brand.

Sezane

Sezane is renowned for its knits, but we love the chic Parisian brand for its jackets and coats too.

Lucy Abletshauser

Shopping Editor

Lucy is The Guide's go-to expert on the best online buys, from fashion to interiors. An aesthete to her core, she does the trawling so you don't have to.

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